No Content Books on Amazon KDP | Do NOT Do This!

About this video

In a skit-style conversation with fellow no-content book publisher Keith, Roberts has Keith share what publishers of no-content books on Amazon KDP should NOT do. First, do not publish blind: know your niche, including its popular lingo or jargon, know how many books and which competitors are in it and whether you can realistically compete, and choose the right categories because wrong categories hamper discoverability. Second, do not copy competitors — instead study their books and reviews, using positive reviews to see what they do right and negative reviews to find what they do wrong, then make a better book on cover and interior. Third, do not go too deep in an unproven niche: rather than publishing 10, 20, or 30 books in one niche that has not been proven by you, spread the same effort as three or four books across five different niches, then double down only on niches that actually produce sales. Fourth, do not give up: Keith says chances are 50% of your books may not sell a single copy, and that should be treated as research and development — learning what not to do or which niche to avoid — while researching multiple niches at once. The bonus tip is not to copy yourself: a sale does not justify reissuing the same book with many different covers; instead create distinct variations or spin-offs, likened to the Law & Order television spin-offs, each similar in type but with its own nuances.

Key takeaways

• Do not publish blind: research the niche’s lingo, the number and strength of competitors, whether you can realistically compete, and the correct categories for discoverability.
• Do not copy competitors — mine their positive reviews for what works and their negative reviews for what to fix, then beat them with a better cover and interior.
• Do not go too deep in an unproven niche: publish three or four books in each of five niches instead of 10-30 books in one, and double down only after a niche produces sales for you.
• Do not give up when books fail: Keith says about 50% of your books may not sell a single copy, and that outcome is research and development, not a reason to quit.
• Do not copy yourself with the same book under many different covers; create genuinely different variations or spin-offs of a selling concept instead.

Episode details: published November 23, 2019 · 4:37 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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