Publish My Book On Amazon | Promoting Your Book

About this video

Provenance note: this transcript track is in Arabic, verified by reading the actual text, and is summarized faithfully in English here. Dale opens with Amazon’s warning that purchases or borrows from accounts trying to manipulate its services can lead to account termination and lost earnings, then walks through nine promotion methods taken from KDP’s own help page that will not get an author in trouble. They are: setting up Author Central as an author hub; Amazon Ads, which he calls simple and cost-effective because Amazon shoppers are ready to buy, while cautioning it can take up to 90 days to learn what works and advising a slow start with low cost-per-click and daily spend; KDP Select free promotions, which let an ebook be offered free for up to five days to drive downloads and reviews; Kindle Countdown Deals, available in the US and UK for up to seven days, where dropping a price from $2.99 to $0.99 still pays the 70 percent royalty while a countdown timer creates urgency; Kindle ebook pre-orders to build launch momentum; buying and gifting ebooks for contests, events, and newsletter subscribers; Kindle lending, which he says lets a book be lent for about two weeks at a time; sharing via Kindle instant preview embeds, which can be combined with an Amazon Associates code so the author earns both royalty and affiliate commission; and sample chapters through the Look Inside feature, which shows up to 10 percent of a book, so a 100-page book reveals its first 10 pages, a space he urges authors to fill with calls to action. He also mentions a sponsor book prize offering a chance at $5,000, with over $12,500 in total prizes and a June 30 deadline.

Key takeaways

• Dale bases the video on KDP’s own help page, listing nine promotion methods Amazon itself endorses as safe.
• He calls Amazon Ads cost-effective because the audience is already shopping, but says to start with low bids and daily spend and allow up to 90 days to learn.
• KDP Select free promotions run up to five days, while Kindle Countdown Deals run up to seven days in the US and UK and keep the 70 percent royalty on a discounted price.
• Pre-orders, buying and gifting copies, and Kindle lending are all presented as legitimate ways to seed readers and reviews.
• The Look Inside preview shows up to 10 percent of a book, and Dale advises loading that opening with calls to action promoting the author’s site, newsletter, and other books.

Episode details: published June 9, 2020 · 10:59 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

← Previous: How My Website Got Hacked & Blacklisted | The Cost to Fix It · Next: How to Self Publish a Children’s Book with This Free Program →

All Dale L. Roberts videos · Dale L. Roberts profile · Dale L. Roberts on YouTube