Publisher Rocket Review | Is It REALLY Worth It?

About this video

In this 2020 review, with an affiliate disclosure, Dale endorses Publisher Rocket, an Amazon research tool for PC and Mac created by Dave Chesson of Kindlepreneur. He says he bought a license when it was KDP Rocket but let it collect dust before discovering it replaced hours of manual Amazon research on keywords, niches and competition. He explains its four features. Keyword Search, split by ebook or print book, returns the number of competitors, average monthly earnings of top-ranking books, Google searches per month, estimated Amazon searches per month and a Competitive Score from 0 to 100; he generally looks for a score below 50, if not 40, for a new brand, and results can be exported as a CSV. Competition Analyzer pulls 10 books ranking for a term, showing cover, format, author, age in days, Amazon Best Seller Rank, whether the keyword appears in the title or subtitle, and estimated daily and monthly sales. Category Search addresses Amazon’s over 16,000 book categories, showing the best seller rank and estimated sales needed to reach the number 1 and number 10 spots in a browse path. AMS Keyword Search builds lists for Amazon advertising campaigns, downloadable in groups including titles, author names, ASINs and ISBNs, and he notes author names are allowed in ads though not in KDP metadata keywords. His pros are that it saves time, removes guesswork and offers lifetime access with updates; his cons are that its estimates are not 100% accurate, it takes some practice, and Amazon’s constant changes cause intermittent issues, with support offered in the tool and a 30-day money-back guarantee.

Key takeaways

• Publisher Rocket has four features: Keyword Search, Competition Analyzer, Category Search and AMS Keyword Search.
• For Keyword Search, Dale prefers a Competitive Score below 50, ideally below 40, when starting a new brand.
• Category Search shows the Amazon Best Seller Rank and estimated sales needed to hit the number 1 and number 10 spots among over 16,000 categories.
• He lists lifetime access with updates, time savings and reduced guesswork as pros, backed by a 30-day money-back guarantee.
• He cautions the sales and earnings estimates are not 100% accurate and that Amazon’s changes cause intermittent issues with the tool.

Episode details: published February 19, 2020 · 16:45 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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