Running a Self Publishing Business? You Need This...

About this video

Dale argues that anyone running or starting a self-publishing business needs to become ‘a student of the game’ and learn from people who have excelled before them, and recommends five audiobooks, in no particular order. First, ‘Successful Self-Publishing’ by Joanna Penn — back-to-basics fundamentals; a little older and not everything is current, but enough foundation ’to make you dangerous,’ and Penn narrates it herself. Second, ‘Release Strategies’ by Craig Martelle — deliberate, next-level launch, marketing, and promotion strategies from a prolific author who co-hosts the ‘20 Books to 50K’ Facebook group. Third, ‘Strangers to Super Fans’ by David Gaughran — essentially tribe building: connecting with readers and building a raving fan base that, in the book’s ad copy, does the selling for you; Dale recommends Gaughran’s other nonfiction too. Fourth, ‘Be a Writing Machine’ by M. L. Ronn (Michael La Ronn of the ‘Author Level Up’ YouTube show) — on the author’s high-output writing process and producing quality books consistently. Fifth, Dale’s own ‘Amazon Keywords for Books,’ which he narrated himself, a deep dive into keywords and the Amazon algorithm that a friend called the ‘Keywords Bible.’ The video includes a sponsored segment for Author Brand Kits (website, custom email, and social media set up for authors) and ends with an Audible 30-day free trial offer with two free downloads, including a free copy of Dale’s keywords book for viewers in the US, UK, Germany, and France.

Key takeaways

• Dale’s core premise: treat self-publishing as a business to study, learning from authors who have already succeeded at each part of it.
• For fundamentals, he recommends Joanna Penn’s ‘Successful Self-Publishing,’ while noting some material is dated.
• For launches, he recommends Craig Martelle’s ‘Release Strategies’ for deliberate marketing and promotion planning behind each release.
• For audience building, he recommends David Gaughran’s ‘Strangers to Super Fans’ on turning readers into a fan base that sells for you; for productivity, M. L. Ronn’s ‘Be a Writing Machine.’
• His own ‘Amazon Keywords for Books’ covers Amazon keywords and the algorithm, and he offers it free via an Audible trial link in the description.

Episode details: published April 16, 2021 · 6:35 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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