Sell More Books on KDP with THIS: Universal Book Links

About this video

Dale uses follower Steven’s Twitter promotion — which linked only to amazon.com — to illustrate a common mistake: sharing a region-specific book link forces readers in other countries to hunt for the book in their own marketplace, adding friction that costs sales. The fix is a universal book link that sends each clicker directly to their regional store. He presents two options. First, Books2Read, run by Draft2Digital, is free: paste your book link, click ‘make my universal link,’ and share it; the reader lands on a page and picks their preferred store. You can add your Amazon Associates store ID under affiliate codes in Books2Read to earn affiliate commission on top of royalties, though he notes affiliate codes must be stripped from links shared by email. Second, his preferred option, Genius Links, costs about $5 per month after a 14-day free trial and removes Books2Read’s extra landing-page click, sending readers straight to their region, which reduces drop-off. Genius Links also lets you earn affiliate income promoting things beyond your own books, such as merchandise or Kindle Unlimited. Setup involves adding your Amazon Associates IDs for the regions you want — he says applying across regions took him about four hours, but you can start with just a few such as the UK, Canada or Germany. He closes by reminding viewers to disclose affiliate links, for example with a hashtag ad or a note that a link is an Amazon link.

Key takeaways

• Never share only a region-specific Amazon link; international readers face extra friction and many will not bother searching their own marketplace.
• Books2Read is a free universal-link tool, but its landing page requires an extra click that causes some reader drop-off.
• Genius Links, at about $5/month, sends readers directly to their regional store and is Dale’s preferred option for lower friction.
• Add your Amazon Associates ID to either service to earn affiliate commission in addition to — not instead of — your book royalties.
• Disclose affiliate links (e.g. hashtag ad) and strip affiliate codes from links sent by email.

Episode details: published March 30, 2021 · 8:12 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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