Social Media Marketing Tips for Writers and Authors with Katyan Roach

About this video

Dale speaks with social media consultant and self-published author Katyan Roach about why social media marketing matters for writers and authors. Roach says social media has opened up opportunities for business owners and self-publishers because it is one of the easiest and most measurable ways to target your target audience, at a fraction of the cost of traditional media such as print, radio, and television, which reach audiences that are not necessarily targeted. Her process starts with knowing who your customer is, then finding where that customer hangs out, rather than trying to be everywhere. She gives concrete examples: a sales and marketing book belongs first on LinkedIn, where the business community is, while a self-help or wellness book would probably do better on Facebook. Choose the platform where your customers are, because you cannot be everything to everyone.

Key takeaways

• Social media is one of the easiest and most measurable ways to reach a target audience.
• It lets authors target precisely at a fraction of the cost of print, radio, and television, which are not necessarily targeted.
• First know who your customer is, then find where that customer hangs out online.
• Match platform to niche: LinkedIn for a sales and marketing book aimed at the business community; Facebook as the better place for self-help or wellness.
• Do not try to be everywhere — you cannot be everything to everyone, so focus on the platform your customers use.

Episode details: published April 11, 2018 · 2:49 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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