We Spent $65 on KDP Book Marketing... Worth It? | Book Promo Case Study 2 of 3

About this video

This is case study 2 of 3 in Dale’s five-day free book promotion experiments using Fiverr gigs, working with science fiction author William D. Latoria (Bill), whose book was in KDP Select and who left his existing Amazon ads running. The five gigs cost $65 total: Sexy Challenges’ $35 standard gig, promoting twice to four book blogs and a social following of over 70,000, brought 9 downloads on day one; BK Knights’ $5 gig, promoting to 4,800 readers on digitalbookspot.com, brought 84 downloads; Nick7668’s $5 gig, submitting the book to 26 free promo websites plus a bonus feature, brought 38 downloads; Antwer2020’s $5 gig brought 39 downloads, of which 2 were attributed to Amazon ads; and a $15 seller referred to as ’no username please’ brought 18 downloads. Total: 188 downloads for $65. Dale says the book hit the top 10 of free science fiction ebooks, and that for the rest of that month Bill averaged about 300 to 500 page reads a day across his three-book series, spiking to about 1,100 to 1,400 on weekends, which Dale describes as an almost 700% increase, before page reads petered out the next month. Bill said the Fiverr results far outperformed email promotions he had tried, though a separate promotion through sites like Book Barbarian cost close to $200 and produced significantly more return for the larger investment.

Key takeaways

  • Total spend $65 across five Fiverr gigs produced 188 downloads in the five-day free promo
  • Best value: BK Knights at $5 produced 84 downloads; the $35 Sexy Challenges gig produced only 9 on day one
  • Cheap submission service Nick7668 submits to 26 free promo sites for $5, saving the author the data entry
  • Knock-on effect claimed: top 10 in free science fiction ebooks and a sustained rise in series page reads that month
  • Author’s verdict: Fiverr beat his email promos, but a ~$200 promo via established sites returned significantly more

Episode details: published April 5, 2023 · 8:45 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.


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