We Tripled Book Sales Doing THIS
About this video
This Book Rescue episode, sponsored by Fiverr, recaps the months-long effort to rebuild the author business of Robert G. Cole, a resourceful young adult fantasy author who wrote and published a deep backlog of books on an old iPhone 6 without money, a computer, or reliable internet access, and whose meager book earnings help put food on the table for him and his mother. The team fixed his fundamentals: professional covers that read clearly as young adult fantasy, book descriptions rewritten with help from description expert Brian Meeks from walls of text into punchy ad copy, proper Amazon categories, and refined backend KDP keywords instead of broad terms where he had no chance of discovery. They then built his platform through Author Brand Kits — a website, custom domain, personalized email and social media reservations — got him reviews via getbooksreview.com, noting Amazon’s guidance cited in the episode that 91% of customers view reviews before buying and that retail readiness means at least 15 reviews averaging three and a half stars or more. Book Award Pro submitted his novels to two awards programs and he won the 2021 International Impact Book Award. He also received StoryOrigin for marketing, coaching from Johnny Andrews of Author Platform Rocket on mindset and no-budget outreach, including building a list of 2,000 influencers and communities, and a fantasy giveaway described as reaching just over 300,000 fantasy readers. Eight months later Dale surprises him with his full catalogue in print and gifts including a one-year ProWritingAid license described as a $79 value, a Book Brush gold plan year, a lifetime Publisher Rocket license worth $97, a lifetime Atticus license for $147, a MacBook, a JLab Talk Pro USB microphone valued at $150, $100 of Fiverr credit, and $1,000 in cash. The episode does not state before-and-after sales figures.
Key takeaways
- Robert G. Cole’s rescue focused on fundamentals: genre-clear covers, punchy descriptions written with Brian Meeks, proper categories and refined backend KDP keywords
- His platform was built with Author Brand Kits — website, custom domain, personalized email and social media reservations — rather than relying only on an Amazon author profile
- The episode cites Amazon guidance that 91% of customers view reviews before buying and recommends at least 15 reviews averaging three and a half stars or more
- He won the 2021 International Impact Book Award after Book Award Pro submitted his novels to two awards programs
- Final gifts included a MacBook, a $150-valued JLab Talk Pro microphone, $100 Fiverr credit and $1,000 cash, plus ProWritingAid, Book Brush, Publisher Rocket and Atticus licenses
Episode details: published April 5, 2022 · 12:16 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.
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