3 Cutting Edge SaaS Marketing Strategies That Work In 2021

About this video

Dan Martell shares three marketing strategies he says he teaches SaaS founders he coaches. First, challenge funnels: a compressed 7, 14 or 20-day challenge that moves a prospect from point A to point B and prepares them to use your software. He says ClickFunnels’ One Funnel Away challenge was, by his account, adding 1,200 new customers a week, and that challenges can charge anywhere from $50 to $97, with some clients charging $200. He says a paid challenge can fund acquisition costs, activate and onboard customers, and build community, with the final module presenting the software as the way to go faster. Second, LinkedIn prospecting in four steps: send a connection request to ideal prospects, create and invite them to an attractively named industry group for people in their role, give them a free resource with no opt-in, then ask if they need help on a quick call. Third, vanity marketing: invite dream prospects to be interviewed on your podcast, blog or platform. He says prospects will often ask what your software does, creating a discovery opening, interviews can be repurposed into case studies, and he claims the hit rate can be 85 to 90%. He closes by offering his Precision Scorecard to measure goals quarterly, monthly and weekly.

Key takeaways

• Run a short paid challenge that teaches an outcome and gets prospects ready to use your software, then present the software in the final module as the way to get bigger results.
• Martell says challenge prices he has seen range from $50 to $97, with some clients charging $200, and that the fee can help pay for customer acquisition.
• Use LinkedIn in four steps: connection request, invite to a role-based industry group, give a free resource with no opt-in, then invite them to a quick help call.
• Invite dream-100 prospects to be interviewed on a podcast, blog or platform; Martell claims an 85 to 90% hit rate because people are rarely asked.
• Repurpose interviews into case studies and content, as he says client David Christello at Jetpack Workflow did by transcribing podcast interviews into a book for accountants.

Episode details: published November 9, 2020 · 10:47 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dan Martell’s own claims, shared for education — they are not typical or guaranteed.

← Previous: Right Way to Build an Outbound Sales Team with Aaron @ PredictableRevenue - Escape Velocity Show #40 · Next: What is Accrual Accounting? (See The #1 Decision Startups Need to Make TODAY) →

All Dan Martell videos · Dan Martell profile · Dan Martell (official site)