3 Sources of fuel that will sustain you as you grow

About this video

Martell contrasts dark energy — trying to prove parents, an ex, or doubters wrong — which can propel you but also drags, with light energy that pulls you forward and burns clean. He illustrates the shift with a client he names as Tony, whom he describes as running businesses at $30 million a year with a good team yet feeling unfulfilled because his drive was self-focused. Martell proposes three light fuel sources. First, your team: aim to make people in your company wealthy, ask how you can help them earn more, and work for them by unblocking them, rather than asking how to get more out of them. Second, your customers: ask weekly how you can create more value for them than anybody else in the world, and proactively call to offer help even beyond your product; he claims that in SaaS Academy in the last year, 60 of his clients exited their businesses, which he presents as the metric they measure against. Third, your community: give time and resources now, not after you succeed — he links this to his own rehab at 17 at Portage, which he says saved his life, and to speaking to about 20 men in a treatment centre, arguing that helping others through a pain you overcame sustains your own progress.

Key takeaways

• Replace dark fuel — proving doubters wrong — with light fuel that pulls you forward and burns clean
• Make your team rich: focus on helping team members earn more and succeed, and they will grow the business in return
• Ask weekly how you can create more value for customers than anyone else, and proactively offer help beyond your product
• Serve your community now, even when you have little, rather than waiting until you have made it
• Help others through a pain you personally overcame — Martell ties this to sobriety and his support for Portage

Episode details: published July 24, 2023 · 9:27 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dan Martell’s own claims, shared for education — they are not typical or guaranteed.

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