Attracting Investors with Tim @ SaaSOptics.com - Escape Velocity Show #19

About this video

This is an interview with Tim from SaaSOptics in Atlanta. Tim says he joined in 2016 as employee 8, joining founders who had bootstrapped for six years, and the company was pushing 80 employees at recording. Funding he discloses: a $1.4 million seed round in 2016, a $5 million Series A closed at the beginning of 2018, and a Series B closed but not yet announced. SaaSOptics is a subscription management platform for B2B SaaS doing billing and payments, revenue recognition, and SaaS metrics and analytics, automating the order-to-cash process. Tim says they focus on 0 to $100 million companies, have 600 customers ranging from 0 to $350 million in revenue, and are not for web shopping-cart sellers - they handle negotiated, varied agreements. Pricing is tied to customer revenue: a $2 million company might pay $4,000-$5,000 a year, a $10 million company $13,000-$14,000, with implementation typically under 30 days versus 4-12 months for larger competitors like Zuora. He estimates about 30,000 B2B SaaS businesses globally, only 55 public. Growth has focused on go-to-market, expanding sales reps from four to 12, with about 40% of revenue from inbound. Founder David Ryan, his friend for 25 years, had built to about $1 million ARR and 166 customers on $53,000 of investment before Tim joined. Tim credits mentor Tom Noonan, founder of Internet Security Systems, for teaching that culture is paramount.

Key takeaways

• SaaSOptics serves negotiated B2B SaaS, not shopping-cart sellers
• Pricing scales with customer revenue, implementation under 30 days
• Joined as employee 8 in 2016; grew to pushing 80 staff
• Raised $1.4M seed and $5M Series A; Series B closed unannounced
• Culture and self-awareness are central to Tim’s leadership

Episode details: published January 16, 2020 · 26:52 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dan Martell’s own claims, shared for education — they are not typical or guaranteed.

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