Authority Branding Secrets (3 Easy Steps to Building Authority Brands)

About this video

Dan Martell, serial entrepreneur, investor and creator of SaaS Academy, shares how to create an authority brand. He says he has invested in over 40 companies, built what he calls the largest YouTube channel for B2B SaaS, has over a million followers across social media, published a video every Monday for five years without missing a week, and was recently named one of the top SaaS business coaches in the world — all presented as his own claims. Step one is education-based marketing: work backwards from your perfect market, find 20 ideal people, and ask them their top five problems (he recommends Ryan Levesque’s book ‘Ask’ for question format), then create content solving those problems rather than just sharing beliefs as an influencer. Step two is elite edification, a term he credits to Travis Houston: get people known by your market to say nice things about you, because the messenger’s credibility transfers — like blurbs on a book jacket. His own route was starting ‘The Escape Velocity Show’ to invite industry leaders on. Step three is a powerful platform — a podcast, event, blog or magazine — where you invite experts to collaborate, citing Lewis Howes and Gary Vaynerchuk as examples. His bonus is ‘shining your light’: being fully yourself builds trust and authority.

Key takeaways

• Build content backwards from 20 ideal people’s top problems
• Education-based marketing beats belief-sharing influencer content
• Elite edification: get known figures to endorse you publicly
• Create a platform (podcast/event) to collaborate with experts
• Consistency matters: he claims a video every Monday for five years

Episode details: published March 1, 2021 · 10:26 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dan Martell’s own claims, shared for education — they are not typical or guaranteed.

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