Get More SaaS Product Reviews (Easy Way)

About this video

Martell argues for a show-don’t-tell approach: let customers tell the market how good a SaaS product is through reviews on sites such as G2 Crowd, alongside longer-standing review platforms like Yelp and Google. He lays out five practices. First, capture feedback systematically — after support interactions, a few weeks into the customer relationship, at conferences, and through customer satisfaction or Net Promoter Score surveys — then filter for positive responses and direct those customers to specific review sites, load-balancing where reviews are needed. Second, craft each review-site profile properly, with strong images, copy, a clear description of the problem solved and who it is for, and a clear next step such as a trial or demo; his accompanying resource lists what he calls the top 12 B2B SaaS review sites. Third, grease the flow: if a product appears in multiple categories or subcategories, build a matching custom landing page for each so the message matches the visitor’s specific pain. He claims one client drives 30 to 40% of monthly demand through review sites using seven distinct categories. Fourth, leverage the reviews you collect by placing them across the website, feature pages, blog posts, and sales materials, and by expanding strong ones into case studies and sharing wins with the team. Fifth, maintain momentum: stale profiles with no recent reviews signal decline, so keep prompting and directing reviews to keep pages looking fresh against competitors.

Key takeaways

• Collect feedback through support contacts, surveys, and NPS first, then route only positive respondents to public review sites.
• Treat each review-site profile as a landing page, with polished images, targeted copy, and a clear trial or demo call to action.
• Create a dedicated landing page for every category or subcategory listing so review-site traffic lands on a matching message.
• Repurpose reviews across feature pages, content, sales collateral, and case studies instead of leaving them only on the review site.
• Keep review profiles fresh with a steady flow of new reviews; a profile whose last review is a year old undermines trust.

Episode details: published June 29, 2020 · 9:16 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dan Martell’s own claims, shared for education — they are not typical or guaranteed.

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