How I Made $3M+ Using Instagram DMs

About this video

Martell presents a blueprint he claims he personally used to sell over $3 million on Instagram DMs in 7 months, with no funnels, no VSLs, no ads and no sales calls. Step one is content built on the Character Diamond he says he learned from his buddy Ryan Dice: North Star, Kryptonite, quirk and passions — his examples include loving chocolate and peanut butter, a secret addiction to Real Housewives, and loving snowboarding and mountain biking — to break the trust barrier. He reframes three belief blockers: your life is not interesting, you have nothing of value to share, and fear of what others think. Step two is opens: inbound hand-raisers offering a template, blueprint, script or playbook, and outbound messages to every new follower, noting a client with 6,000 followers who had not messaged them. Step three is qualifying through desire, current state, impact, then asking ‘do you want my help?’, plus using comparison, calculation and correlation reframes — including citing 22 million millionaires in the US — to move prospects into the buying zone. Step four is making a simple offer mapped to pain, noting he sold programs before building them or having a payment link, and following up, which he says drives probably 50% of his revenue. Step five is process: work offers first, then qualified leads, then opens, from oldest to newest, using Instagram tags — lead, booked, ordered and paid.

Key takeaways

• Martell claims he sold over $3 million on Instagram DMs in 7 months with no funnels, VSLs, ads or sales calls
• Build trust with the Character Diamond: share your North Star, Kryptonite, quirk and passions, not just business content
• Turn followers into leads with inbound hand-raisers and outbound messages to every new follower, ending with the result you help people get
• Qualify before selling — desire, current state, impact, then ‘do you want my help?’ — because, he says, prescription without diagnosis is malpractice
• Make a simple offer mapped to pain, sell before you build it, and follow up persistently; he says probably 50% of his revenue comes from follow-up

Episode details: published February 23, 2024 · 13:39 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dan Martell’s own claims, shared for education — they are not typical or guaranteed.

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