How To Become Unbreakable As An Entrepreneur

About this video

Martell uses the NF lyric ‘make it or make it’ — no Plan B, burning the boats — to frame how to become unbreakable as an entrepreneur. He recounts starting his first software company at 17, failing repeatedly, bringing in his brother to sell while he built in server rooms, and only after reading the right books and finding mentors making his first million two years after a turning point at 24. He then tells the story, from a book on billionaire secrets, of Narayana Murthy, founder of Infosys, whom he credits with a $3.1 billion net worth. Starting in India in the late 1970s/early 1980s, Murthy’s team spent two years travelling four hours each way to Mumbai just to incorporate, started with six people and no computers, relocated five members to the US to code on customers’ computers, communicated by post taking two to three weeks, and later faxed code to be manually retyped in the US. Martell draws three mindset shifts from this: today’s problems were once on your goals list, so the challenge is the reward; replace ‘I have to’ with ‘I get to,’ treating work, calls and even running as a privilege you would miss if injured; and replace ‘sacrifice’ with ‘invest’ — you get to invest in yourself and your business today. He offers his Future Living training as a way to act today while living six months into the future.

Key takeaways

• Adopt a no-Plan-B stance: ‘make it or make it’ means there is no second option, illustrated by Infosys persisting despite having no computers and faxing code to be retyped.
• Reframe problems as former goals: the business, revenue level and challenges you have today were once dreams, so becoming the person who solves them is the reward.
• Swap ‘I have to’ for ‘I get to’ — Martell uses being injured and unable to run to illustrate that hard tasks are a privilege, not an obligation.
• Swap ‘sacrifice’ for ‘invest’: time away or hard work is an investment in yourself and the business, judged by whether you left it all on the field today.
• Persistence compounds over years: Martell says he started at 17 and did not make his first million until about two years after age 24, after many failures, books and mentors.

Episode details: published October 4, 2021 · 13:32 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dan Martell’s own claims, shared for education — they are not typical or guaranteed.

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