How To Create a Business That Gives Back To The World

About this video

Dan shares a framework, developed with his friend Melissa Calixte, for building a social-impact giving process into a business so it does well and does good. He opens with a bootstrapped client who reached a million a month in profit and then lost drive, asking what the purpose was beyond growth — the moment impact work becomes relevant. Step one is connect your core: ask what wrong you want to right, often rooted in pain you went through. His own examples are donating to Kiva microloans in clients’ names at Spheric and Flowtown, and his Creator’s Programme for at-risk youth funded by coaching SaaS founders. Step two, select the give, includes Marc Benioff’s 1% solution from Compassionate Capitalism — 1% of profit, resources and time — and buy-one-give-one models like TOMS Shoes and Warby Parker. Step three is DIY versus partner: partner to move fast, DIY for deeper involvement. Step four, the partner path, means aligning expectations and measurement with the charity’s leader before starting. Step five is influence and inspire: share the giving publicly so it helps hiring, partnerships and the charity itself, rather than hiding it.

Key takeaways

• Start from your core: choose an impact cause tied to a wrong you want to right or pain you personally experienced
• Select the give deliberately — options include the 1% model of profit, resources and time, and buy-one-give-one models like TOMS and Warby Parker
• Dan’s own examples are Kiva microloan donations at Spheric and Flowtown and a Creator’s Programme for at-risk youth funded by his coaching
• If partnering, agree expectations, involvement and how impact will be measured with the charity leader before contributing
• Share your giving to influence and inspire — Dan argues it aids hiring and partnerships and helps the charity attract more support

Episode details: published July 20, 2020 · 12:17 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dan Martell’s own claims, shared for education — they are not typical or guaranteed.

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