How To Create a Limited-Time Offer To Boost Cash (5 Key Strategies for SaaS)

About this video

Dan Martell shares five strategies for a limited-time offer (for Black Friday, Cyber Monday, a launch, pre-sale or end-of-year campaign) that brings in cash without breaking the business, warning especially against lifetime deals priced without understanding long-term cost. First, know your COGS: software is not free to deliver because of support and infrastructure, and good companies run about 80% to 90% gross margin, or 10% COGS; he tells a jewellery supplier story where a fixed-price Walmart contract collapsed when gold prices rose. Second, get customers to pay more, not less, by raising average order value and adding value instead of discounting. Third, bundle the outcome — SaaS as ‘success as a service’ — adding templates, scripts and best practices that help customers succeed. Fourth, R&D copy — ‘rob and duplicate’ ethically by modelling proven offers, citing funnelscripts.com. Fifth, promote the deal, following a 20% production / 80% promotion idea, using deal sites, partners and paid ads rather than only emailing your list. He offers a limited-time offer builder worksheet.

Key takeaways

• Know your COGS first: include support and infrastructure per customer; Martell cites 80-90% gross margin / 10% COGS as good, and warns lifetime deals ignore five-year costs.
• Pay more, not less: do not discount e.g. $250 to $50 — raise average order value by adding value instead of cutting price by 20%.
• Bundle the outcome, not the product: sell success as a service with templates, scripts, schedules or best practices that make the software work.
• R&D your copy: ethically model (‘rob and duplicate’) proven offers in your market and tweak them, rather than writing from scratch — he cites funnelscripts.com.
• Promote the deal: apply 20% production / 80% promotion, get on deal aggregators, partner, and plan paid promotion instead of only posting the offer and emailing your list.

Episode details: published March 22, 2021 · 13:39 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dan Martell’s own claims, shared for education — they are not typical or guaranteed.

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