How To Create a Vision For Your Life

About this video

Martell teaches his 10X Vision Map process, used, he says, for about 15 years and influenced by Dan Sullivan’s 10X thinking and Cameron Herold’s book Vivid Vision. He illustrates it with coaching client Mark, who had over a million a month in recurring revenue from a software business but felt disconnected from why he was building it. Step one is the vision map itself, built by imagining your life in detail 25 years ahead across four quadrants: team (the caliber of partners, leaders and investors you want), product/business (the category you want to own, problem you solve and quality standard), empire (the other companies, non-profits, fund or investing beyond the primary business), and lifestyle (how your day, family and health should look, so the ladder isn’t leaning against the wrong wall). The remaining steps are effects of that clarity: two, thinking — a 10X vision forces more creative, non-linear problem-solving, while keeping team targets winnable; three, innovation — solving harder product problems rather than copying features or ignoring code debt; four, decision-making — team members such as a VP of marketing will only test new channels and invest ahead of growth if they share the vision; and five, communication — certainty about the vision shows in everyday messages and conversations and helps recruit high performers.

Key takeaways

• Build a vision map across four quadrants: team, product, empire and lifestyle, pictured 25 years out
• Think 10X to force creative, non-linear solutions, but keep the team’s own targets winnable
• Let the vision drive innovation — solve hard product problems instead of copying features
• Share the vision so team members make bolder decisions, like testing new marketing channels
• Communicate the vision with certainty in everyday interactions to attract and recruit high performers

Episode details: published October 28, 2019 · 13:12 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dan Martell’s own claims, shared for education — they are not typical or guaranteed.

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