How to Create Video Ads for Your Business

About this video

Dan Martell shares five strategies for video ads that convert, claiming he has shot hundreds of video ads generating thousands of leads and tens of millions of dollars in revenue. 1) Two-second hook: open immediately with the prospect’s pain, not benefits or features, because people swiping on Instagram/TikTok decide in two seconds and respond more to pain than desire. 2) P.A.S. flow: Pain, Agitate, Solution - agitate with 2-3 specific, recognisable details of their failed attempts, then sell the solution (lead magnet, event, trial signup or call), which he says most people forget to do. 3) Meta copy: treat the description under the video as a sales page (it can follow the same PAS structure), since many watch on mobile with sound off. 4) Stamp it: put your logo/business name on the video to build top-of-mind awareness (TOMA) even from skipped impressions. 5) Text placement: put the hook/pain as on-video text in the top-right ‘golden triangle’ where eyes go, within platform text limits.

Key takeaways

• Open with pain in the first two seconds, not benefits
• Structure every ad as Pain, Agitate, Solution - and sell the solution
• Write the video description as a full sales page (meta copy)
• Stamp your logo on video to build top-of-mind awareness from impressions
• Place hook text in the top-right of the video for sound-off viewers

Episode details: published April 18, 2022 · 12:57 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dan Martell’s own claims, shared for education — they are not typical or guaranteed.

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