How To Fix Your Business Without Doing All The Work (Using 4 Powerful Tactics)

About this video

Dan Martell shares how to fix any area of a business without the founder taking the work back. Drawing on a coaching client whose marketing team missed numbers for two months, he lays out four tactics. First, deep dive: get everyone involved — team and agencies — in the same review with all numbers, ads, landing pages, copy, and emails, and work backwards from the customer’s perspective to find what is off. Second, benchmark: research industry norms via search, colleagues, masterminds, or coaches, and reverse-engineer competitors by clicking their ads and walking their funnels, so gaps — for example in show-up or click-through rates — become visible. Third, build a plan: strategy means sequencing; get clear on the outcome goal and metrics, sometimes starting by instrumenting missing data, and guide the team to test ideas rather than taking their problems onto your own back. Fourth, set a review cadence: review the problem up to three times a week until it resolves, using a performance triangle of a clear outcome, a named accountable owner, and one to three feedback numbers. He says the example client tripled return on ad spend within two months by following this process.

Key takeaways

• Deep dive with everyone involved and all the numbers and assets on the table before deciding what is broken
• Benchmark each funnel step against industry norms and competitors to locate the biggest gaps
• Build a plan as a sequence: clarify the outcome and target metrics, and instrument missing data first if needed
• Do not take the monkey: coach and guide your team to do the work instead of adding it to your own workload
• Set a frequent review cadence with a clear outcome, an accountable owner, and one to three progress numbers

Episode details: published March 15, 2021 · 10:46 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dan Martell’s own claims, shared for education — they are not typical or guaranteed.

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