How to Invest Your Money Like The 0.1%

About this video

Dan Martell says the top 0.1% invest in a four-stage order most people get backwards — he notes he bought his first stock at 19 and a rental property at 21, and claims he was voted number one angel investor in Canada. Stage one is foundation: invest in health — fitness, sleep, nutrition — including paying for an expensive gym because ‘when you pay, you pay attention’ and it puts you around other driven people. Stage two is skills and knowledge: buy compressed experience via coaches and books (he says he has studied over 1,600 business books), learn ‘just in time’ rather than ‘just in case’ — he recounts reading Never Eat Alone by Keith Ferrazzi almost 20 years ago to learn networking — build a ‘centurion council’ list of 100 mentors (25 authors, 25 operators, 25 coaches, 25 peers), and use the PAC script (proof, ask, close) to turn teachers into relationships. Stage three is your business: reinvest in gear, playbooks, coaches for your department leaders, and buying back your time; he claims coach Bob took him from two failed companies over 7 years to almost a million dollars in revenue in 12 months. He suggests earmarking 20 or 30% of quarterly profit and redeploying it at the business’s constraint. Stage four, last, is financial assets: index funds and similar holdings keep wealth rather than create it; he warns against straying outside your expertise with his story of buying $8,000 Detroit homes during the financial crisis, and explains the ‘buy, borrow, die’ strategy of borrowing against unsold stock. He suggests roughly 10% into long-term index investing and 10% to charity as starting points.

Key takeaways

• Invest in this order: health foundation first, then skills and knowledge, then your business, and only then financial assets.
• Buy compressed experience — coaches, courses, and books — and learn just-in-time for problems you face today.
• Build a 100-mentor council list and use proof-ask-close outreach to turn teachers into mentors.
• Reinvest a fixed share of profit (he suggests 20-30% quarterly) into whichever part of the business is the current constraint, and hire to buy back time.
• Treat stocks and index funds as wealth-keeping, not wealth-creating; stay in your area of expertise and understand buy-borrow-die before imitating it.

Episode details: published January 6, 2026 · 17:11 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dan Martell’s own claims, shared for education — they are not typical or guaranteed.

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