How To Use Online Groups To Create Massive Lead Generation (& Attract In-Market Buyers)

About this video

Dan teaches how to use an online group as a lead-generation ‘pond’ for a software company, crediting the approach to Taki Moore and Caitlin Bacher and describing his own Scaling SaaS Founders group, which he says had almost 4,000 members and admits only SaaS founders. He gives five strategies. First, give the group an attractive name that signals both an aspirational association and a result members want — not your company name. Second, ‘sell it second’: offer the group everywhere you connect with people — LinkedIn outreach, email signatures, podcasts, events and stage talks, and as one of the first steps for new customers. Third, filter new buyers with join questions that qualify them (role, team size, a link to their product), capture their email in exchange for a valuable training, and ask whether they want help now, which flags in-market buyers for a call. Fourth, pre-pack your content: batch a calendar of prompts, questions and resources in advance, because your job is to facilitate members helping each other, not to teach the how live every day. Fifth, drop hooks: offer resources in exchange for a comment, then continue by private chat to qualify and book calls or trials.

Key takeaways

• Name the group for aspiration and outcome, not after your company, so your ideal buyers want to belong.
• Promote the group everywhere as a free, valuable second offer — signatures, outreach, podcasts, events and onboarding.
• Use join questions to qualify members, capture their email with a valuable training, and identify who needs help now.
• Pre-pack content in batches: prompts and resources that get members helping each other instead of you teaching live daily.
• Drop hooks — resources offered for a comment — to start private chats that qualify members and move them to calls or trials.

Episode details: published April 5, 2021 · 12:14 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dan Martell’s own claims, shared for education — they are not typical or guaranteed.

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