I read 1800 business books - these 10 will make you RICH

About this video

Martell says his reading habit began after rehab, when a Java programming book sparked a new addiction to learning, and his father’s rule — finish a book and the next one is on an unlimited budget — became his own rule of reading and studying at least 10 pages daily. He distils the books he has read into 10 he credits with making him rich. Secrets of the Millionaire Mind: your financial blueprint shapes your destiny, so think rich, invest in financial education, and act despite fear. Think and Grow Rich: desire is the starting point, backed by faith, autosuggestion, specialised knowledge, and persistence. The 7 Habits of Highly Effective People: be proactive, begin with the end in mind, put first things first, think win-win, and seek first to understand. How to Win Friends and Influence People: show genuine interest, use people’s names, encourage them to talk, listen, and make others feel important sincerely. SPIN Selling by Neil Rackham: sell by asking situation, problem, implication, and need-payoff questions and solving problems rather than pitching features. The 48 Laws of Power: understand power as it is, protect your reputation, use strategy, timing, and even absence. Awaken the Giant Within: decisions, not conditions, shape destiny, and energy and clear goals matter. Getting Things Done: get tasks out of your head into a trusted list and work one thing at a time. The Lean Startup: build-measure-learn, MVPs, customer feedback, and pivoting. The Innovator’s Dilemma: good companies still fail when they ignore disruptive technologies that start out looking like toys.

Key takeaways

• Treat reading as studying: read daily (his minimum is 10 pages) and keep an effectively unlimited budget for the next book once you finish one.
• Your financial blueprint and mindset come first — think rich, keep learning, and take financial action despite fear.
• Influence comes from genuine interest in others: listen, ask questions, use names, and make people feel important sincerely.
• Sell and build by asking and testing: use SPIN questions to uncover problems, and use build-measure-learn with an MVP and customer feedback instead of overbuilding.
• Watch for disruption: technologies that look like toys can overtake incumbents, so stay close to emerging technology even when current customers do not demand it.

Episode details: published December 29, 2023 · 16:02 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dan Martell’s own claims, shared for education — they are not typical or guaranteed.

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