I read 1900 Books, these 4 will make you rich

About this video

Dan Martell, who says he has read over 1,900 books about money, business and mindset, names the four books he says made him the most money. He first distinguishes just-in-time reading — reading to solve a problem you have today, and studying by learn, do, teach — from just-in-case reading for entertainment. Book one is The Goal, on the theory of constraints: find the one bottleneck limiting throughput, illustrate it with two chassis, 16 wheels and one engine made every day, and attack only that constraint; he says Jeff Bezos makes it required reading for executives. Book two is The Effective Executive by Peter Ducker, centred on abandonment — tracking your time, cutting ruthlessly what does not drive results, and concentrating on a few big rocks, which Dan links to a 5% of activities driving 95% of results claim. Book three is Feeling is the Secret by Neville Goddard, on living in the end and assuming the identity first; Dan says he wrote ‘I am an Iron Man’ for years starting 12 years ago before he could swim or had run a marathon, and has now done seven Iron Mans. Book four is Inner Excellence by Jim Murphy, based, Dan says, on studying 20 years of top performers: know your ideal performance state, train the heart not just the mind, and redefine success around inputs you control rather than outcomes.

Key takeaways

• Read just in time, not just in case: pick the book that solves the problem in front of you today, and study it by learn, do, teach
• From The Goal: map the flow of money, find where work piles up, decide if it is a people, process or profit problem, and stay on that one bottleneck until it is fixed
• From The Effective Executive: effectiveness is a habit of abandonment — track time, cut ruthlessly, and do the one thing that matters first
• From Feeling is the Secret: speak and act from the identity — ‘I am’ rather than ‘I want’ or ‘I’m trying’ — and persist in that feeling without evidence
• From Inner Excellence: focus on inputs, intention, preparation and practice that you can control, and let go of attachment to the outcome

Episode details: published June 1, 2026 · 20:20 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dan Martell’s own claims, shared for education — they are not typical or guaranteed.

← Previous: If you’re trying to get rich with AI, you need to hear this… · Next: How to Build a $10M Business with AI (Zero Employees) →

All Dan Martell videos · Dan Martell profile · Dan Martell (official site)