I spent $1,500,000 on Business Gurus So You Don’t Have To...

About this video

Martell says he spent $1.5 million on business gurus, from cheap books to invite-only masterminds, and walks through the investments in ascending order to share what he learned. A $20 book, Love Is the Killer App by Tim Sanders, bought at age 23, taught him to acquire knowledge for customers, that network equals net worth, and the value of being a good person, which he credits with helping his business gross over a million dollars. An around $100 Perry Marshall Google Ads course taught niche domination, specific language that converts, and speaking the client’s language, which he credits with scaling from a million to 2 million plus in revenue. An around $5,000 David Allen event taught mind-dumping, the 2-minute hack, and the power of the mind. An around $36,000 three-year T. Harv Eker program, attended with his brother, taught the money blueprint, financial education, and the law of attraction, and he says he later exited his first software company at 28. Around $30,000 a year with Taki Moore taught the business of coaching, chunking content into frameworks, and running world-class events, which he credits with scaling SaaS Academy to over 10 million in annual revenue within 5 years. Mastermind Talks at around $30,000 a year, a six-figure invite-only Legacy mastermind with John Maxwell, and around $350,000 a year in private coaches taught him about permission, parenting, writing, having a rainmaker, tying business to charity, visualization, vocabulary, and borrowed belief.

Key takeaways

  • Martell claims a $20 book taught him to read for customers, invest in relationships, and build reputation, helping his business gross over a million dollars
  • He credits an around $100 Perry Marshall course on Google Ads with teaching niche focus and specific copy, scaling revenue from a million to 2 million plus
  • From David Allen’s around $5,000 event he took mind-dumping before bed, doing anything under 2 minutes immediately, and a focus exercise with a string and paper clip
  • He credits Taki Moore’s around $30,000-a-year coaching with teaching frameworks and event design that helped SaaS Academy reach over 10 million in annual revenue within 5 years, as he claims
  • At around $350,000 a year, his private coaches taught him 4D visualization, pulling vocabulary under pressure through state and breathing work, and the power of a coach believing in him bigger than he did

Episode details: published May 10, 2024 · 25:19 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dan Martell’s own claims, shared for education — they are not typical or guaranteed.


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