If I Wanted to Make $100K Before 2026, I’d Do This

About this video

Martell lays out a six-step playbook to make $100K, saying he used it to help his coaching client Timmer close eight deals and collect $112,000 in 6 weeks. Step 1, design your model: price for the outcome not hours, productize your service into one promise (done-for-you or done-with-you), and sell to richer mid-market customers who value time over money; he says a productized service plus coaching/support can sell for $10,000 to $12,000, so 8 to 10 clients reaches the goal. Step 2, build a one-page offer: agitate the pain, state a clear promise, give a three-step plan with milestones and dates, offer two options with a high price anchor, and include an easy call to action/deposit. He says changing Timmer’s vague marketing offer to a guarantee of a 30% increase in AI search result rankings in 90 days or money back led to a $12K client in 48 hours. Step 3, talk to strangers and sell by chat, which Martell says he has used to sell over $3 million in 11 months on Instagram; open followers with a question, qualify, explore goals and the gap, keep messages short, and test commitment. Step 4, make the offer and follow up at 30 minutes, 60 minutes, next morning, 24 hours, 3 days and 7 days. Step 5, overcome objections by acknowledging, isolating, clarifying, reframing to the outcome, offering a simple path, and closing with a question. Step 6, deliver with a system: kickoff call, gather inputs, build, daily review, and get a fast first win to trigger referrals.

Key takeaways

• Price for the outcome, not your hours, and productize the service into one clear promise so delivery does not bottleneck on you
• Sell to mid-market/rich customers and price a productized service plus support at $10,000 to $12,000, so only 8 to 10 clients are needed for $100K
• Make a one-page offer with pain, promise, a three-step plan with dates, two options including a high price anchor, and a simple deposit/checkout call to action
• Sell by chat: open followers with a question, qualify, stretch the gap between pain and desired outcome, use short messages ending in a question, and aim for about nine messages before dropping the offer
• Follow up on a ladder of 30 minutes, 60 minutes, next morning, 24 hours, 3 days and 7 days, and systematize delivery to get a client win in the first 7 days

Episode details: published November 4, 2025 · 24:21 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dan Martell’s own claims, shared for education — they are not typical or guaranteed.

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