Meet The Genius Behind Every Online Coach - Taki Moore Interview

About this video

Dan Martell interviews coach Taki Moore, whom Martell credits with teaching him how to build his coaching company. Moore recounts working three or four jobs, struggling to pay for groceries, and learning his wife was pregnant, then helping one desperate franchise coach improve dramatically through daily short check-ins — work that, by his account, led to 48 people wanting to join his own offer within an hour after a borrowed email send. His central argument is model first: one-to-one coaching can help clients and pay well but cannot scale; courses can scale and pay well but, he claims, only about 3% of people even finish them. Group coaching, designed well, is his attempt to get clients better results than one-to-one while scaling. He advises giving away your best content publicly — using the why, what, and how from client training as marketing and reserving the ’now’ / implementation for clients — because prospects pay for customisation, implementation, speed, accountability, and community, not information alone. On pricing, he says to bypass confidence and price on the cost of not hiring you: the gap between current and desired income. His sell-by-chat flow uses a doctor frame: qualify the market, ask current and target monthly income, ask what two or three things would bridge the gap, then offer help and map only those needs to the program, turning repeated questions into FAQs in the offer document.

Key takeaways

• Choose the delivery model first and test it on three questions: can it make the money you want, help clients win, and scale?
• Prefer group coaching over pure one-to-one or pure courses if you want both client results and scale, using the group’s shared testing to accelerate learning.
• Give away the why, what, and how from your client training as marketing; charge a premium for implementation, customisation, and accountability.
• Price on the cost of not hiring you — the size of the gap the client wants to close — not on your self-confidence or self-worth.
• Sell by diagnosis, not friendship-building: qualify, stretch the gap, ask what they need to bridge it, then show only the matching parts of your offer.

Episode details: published July 31, 2023 · 49:24 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dan Martell’s own claims, shared for education — they are not typical or guaranteed.

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