The Top 5 Lead Generation Strategies

About this video

Dan Martell explains his beacon lead magnet structure for collecting emails from content marketing and converting ready-to-buy customers. He tells the story of Flowtown, a social email marketing platform built in 2009, which got hundreds of thousands of blog views per month but only pushed trials and collected no emails, until lead magnets captured cold visitors who were not ready to buy. He says sites without email calls to action miss probably two times more opportunity, citing Tim Ferriss’s blog and a SaaS founder at 7 million in ARR with no blog email capture. His five steps: 1) Make it SAGE — Short, Actionable, Goal-oriented and Easy (from friend Taki Moore) — typically a checklist, blueprint, template or script, not a time-heavy webinar or video series; he gives ambition.com’s sales templates and scorecards as an example. 2) Double aligned — aligned to both the problem the product solves and the customer’s awareness stage, e.g. a year-end planning checklist for financial planning software, or a Mount Rainier packing list for a guide service. 3) Test the name — email prospects asking if they want it by name, or run ads before building it, and give it a distinctive name like Rocket Demo Builder or Precision Scorecard, not a blog-post title. 4) Conversion flow — on the thank you page, tell visitors the download arrives in their inbox in a few minutes and put a demo/trial prompt 100% above the fold, because with 20% open and 2% click rates only about four of 100 downloaders return via email. 5) R&D — Robin Duplicate: research competitors via the Facebook Ad Library, be inspired by working lead magnets rather than reinventing them. He offers a nine-word reactivation email template as a download.

Key takeaways

• Make lead magnets SAGE: short, actionable, goal-oriented, easy
• Lead magnet must align to product problem and buyer awareness stage
• Test the name with emails or ads before building the asset
• Put demo/trial offer above the fold on the thank you page
• R&D competitors via Facebook Ad Library to model what works

Episode details: published January 10, 2022 · 13:56 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dan Martell’s own claims, shared for education — they are not typical or guaranteed.

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