These 6 ChatGPT Hacks Will Make You So Much Money It Feels Illegal

About this video

Martell presents six ways he says top business owners use ChatGPT differently from most entrepreneurs who use outdated prompts. First, upgrade to ChatGPT Plus for better, faster features, which he says costs less than a team lunch meeting. Second, build a role master prompt for each role: have ChatGPT interview you, answer by voice, turn the result into an editable canvas and save it as a PDF usable in any AI model, so responses about playbooks, finances, product ideas, pricing, hiring and strategy are personalized to your team size, revenue, customers and projects — because, he argues, sequencing depends on context. Third, create system prompts for departments: craft a desired output with constraints and tone, refine it in canvas, then ask ChatGPT to write the detailed system prompt that would reliably reproduce it, test it in a new chat, and save it as reusable intellectual property. He lists prompt phrases that change output: act as a role, deep research, first principles, devil’s advocate, constraints first, format as (such as YAML, JSON, table or list), and verify and cite. Fourth, run the company as Projects: put all files, media, sales data, reports and even email threads as PDFs into project folders so compounding context improves answers, for example analyzing investor updates. Fifth, update custom instructions under settings/personalization so every reply follows your preferred style, tone and format. Sixth, productize system prompts as custom GPTs — create via GPTs/Create (not in the mobile app), paste instructions, upload the master prompt as knowledge, share by link, pilot with a small group, then roll out — giving his example of a custom GPT that generates 2,000-word book outlines for a named person and topic.

Key takeaways

• Build a master prompt per role by having ChatGPT interview you, then save it as a PDF to personalize every response
• Turn good outputs into reusable system prompts: refine an example in canvas, have ChatGPT reverse-engineer the prompt, and test it
• Use prompt directives deliberately: act as a role, deep research, first principles, devil’s advocate, constraints first, format as, and verify and cite
• Use Projects to compound context — load documents, reports and email threads so answers draw on your full situation
• Productize prompts as custom GPTs and set company-wide custom instructions so your team gets consistent output without freestyling

Episode details: published January 23, 2026 · 15:21 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dan Martell’s own claims, shared for education — they are not typical or guaranteed.

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