this is why you’re not successful…

About this video

Dan Martell documents a testimonial contest for his Elite Founders coaching clients and a VIP day in Kelowna with winners Marlou and Stefan Dyer, described as a Costa Rican living in Toronto and a former banker turned comedian and entrepreneur. Contest entrants were asked to share their biggest financial impact, how they felt before coaching, and what life looks like now; quoted claims include $25,000 in 11 days, almost a million dollars of increased revenue, and $1.6 million, plus feeling stressed, broken and stalled beforehand. The winner prize is an all-expenses-paid flight and a half-day VIP Martell values at $30,000. Coaching segments cover the ‘100 nos’ sales idea — aim for 100 rejections daily rather than a few yeses — moving up the value chain from wholesale/agency/freelance toward productized services and products, and recruiting by asking what book someone read in the last 90 days. The core lesson is not building success in the wrong thing: using a ladder-and-bucket analogy, Martell urges starting with Z — the thing you would do if you could do just one thing, such as performing — and working backwards, telling five people daily what you want to create and asking ‘do you know anybody,’ and entering the cave you fear most, citing Joseph Campbell.

Key takeaways

• Aim for 100 nos in sales rather than chasing a few yeses
• Start with Z — what you truly want — and work backwards, don’t build the wrong ladder
• Move up the value chain from freelance/agency toward productized services and products
• Recruit on default behaviors, e.g. asking what book they read in last 90 days
• Tell five people daily what you want to create and ask who they know

Episode details: published September 25, 2023 · 10:02 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dan Martell’s own claims, shared for education — they are not typical or guaranteed.

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