We hit 100K subscribers!

About this video

Dan Martell marks reaching 100,000 YouTube subscribers after eight years of publishing every Monday, saying he built and sold three companies in 10 years but got to 100K subscribers slower than anything else in business. He says he made a 10-year commitment to publish weekly no matter what. A close friend’s accident, which left the friend with about three years to live and inspired that friend to record videos for his daughters, prompted Martell to start filming messages and philosophies for his own sons Max and Noah rather than waiting. He describes learning to communicate without cuts, with help from his videographer Jarrett, and says the practice made him a better communicator and person, bringing speaking, podcast, partnership and hiring opportunities. He urges viewers to document rather than create, teach people two or three steps behind them, be authentically themselves, and keep showing up, noting he is now aiming for a million subscribers.

Key takeaways

• Martell says it took eight years of weekly Monday publishing to reach 100,000 subscribers, despite building and selling three companies in 10 years.
• Start content as a legacy record: he began after a friend with about three years to live had recorded videos for his daughters, prompting Martell to film for Max and Noah.
• Commit to a decade of consistency — most people are unwilling to do anything for 10 years, but showing up daily/weekly compounds.
• Document, don’t create: learn something, teach people two or three steps behind you, and get more authentic through reps rather than playing a part.
• He claims the ROI of content is underestimated, producing speaking, podcast, business partnership and employee interest, and says he is now going for a million subscribers.

Episode details: published July 10, 2023 · 9:53 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dan Martell’s own claims, shared for education — they are not typical or guaranteed.

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