Who Should You Hire Next

About this video

Dan Martell gives a framework for deciding who to hire next, framed as buying back time rather than simply adding headcount. First, do a time study: log what you did every 15 minutes for two weeks to see where time goes across $10, $100, $500 and $5,000 tasks and tactical versus strategic work. Second, if you lack an assistant, you are the assistant; a true assistant manages 100% of your email and 100% of your calendar, which he says can buy back 30 to 40 hours a week for many founders. Third, identify the company’s one thing — often lead generation, sales or product design — own that yourself, and hire around it to free time for it. Fourth, avoid pain: founders unconsciously sabotage growth when selling creates painful delivery work they also do, so hire that pain away. Fifth, keep work that creates high value and gives you energy, as he says Zuckerberg did by hiring Sheryl Sandberg to run the business while he kept product and innovation.

Key takeaways

• Do a two-week time study logging activity every 15 minutes before deciding on a hire.
• Hire to buy back your time, not just to add capacity and more work for yourself.
• A real assistant manages 100% of your email and 100% of your calendar.
• Keep the company’s one critical thing yourself and hire support around it.
• Do not hire away work that gives you energy and creates high value; hire away painful work instead.

Episode details: published April 27, 2020 · 11:52 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dan Martell’s own claims, shared for education — they are not typical or guaranteed.

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