$1.25 Million Etsy Seller Answers Your Questions & Etsy Tips | Q& A Part 1 | SEO Tips Wholesaler

Dylan Jahraus Etsy Selling Career & Money

About this video

This is a Q&A. On wholesalers for supplies, Jahraus says to start locally via Yelp rather than the internet, because local sourcing can avoid minimums and shipping and makes testing a wide assortment easier, then move online. On time, she says she has childcare from 8 a.m. to 3 p.m., batches work for efficiency, uses about half that time for production, and averages 4.5 to 5 hours a day making product, with hiring an assistant giving hours back. On why Etsy is hard, she blames underestimating competitiveness and effort, following saturated trends, and competing head-to-head on price with an identical offering instead of differentiating. On traffic after nine months, she says she would never focus time or money on Etsy Ads; instead invest time upfront in Pinterest, then Facebook, then Instagram, about 10 to 20 minutes per day, focused one at a time, claiming this snowball now brings her 60,000 to 120,000 views per year with no ongoing work after going hard for a year to 18 months. On SEO, she says it means long-tail keywords in titles, tags, descriptions, section titles, and photo alt text. On her own growth, she claims her first sale took two months, by month four she was doing $10,000 a month in revenue, and annual revenue rose from $134,000 to $143,000, then $245,000, then $360,000, as a slow steady climb; a second shop diluted her efforts and she combined it into the first. Books she credits are Relentless by Tim Grover and The Dip, about pushing past the point where many quit. Her recurring advice is not to overthink but to act and learn by doing. She declines to state a fixed coaching price, saying it changes with demand and directing viewers to a call-booking form that states a minimum investment. She introduces herself with the claim of almost $1.3 million in Etsy revenue over six years, at $30,000-$40,000 a month.

Key takeaways

Source supply wholesalers locally first via Yelp to avoid minimums and shipping and to test a wide assortment, then expand online
Batch production work for efficiency; Jahraus puts her own making time at an average of 4.5 to 5 hours a day
Avoid saturated trends and identical head-to-head price competition; differentiate the offering instead
For traffic, prioritize Pinterest, then Facebook, then Instagram at 10-20 minutes a day over Etsy Ads, building a compounding time-based asset
Implement SEO as long-tail keywords across titles, tags, descriptions, section titles, and photo alt text

Episode details: published September 14, 2022 · 19:22 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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