#1 Etsy TIPS For Beginners | Should You Have MULTIPLE Shops?

About this video

In an Instagram Q&A, the creator answers beginner and scaling questions. She says her biggest regret was holding onto production herself for about six and a half years, and that she should have trained help once the shop passed $100,000 in profit rather than waiting until over $300,000, figures she presents as her own experience; she also claims $1.4 million in Etsy revenue and over $1 million in profit overall. On dead listings, she says old listings with no sales can hurt if left alone, notes about 80% of sales typically come from 20% of listings, and advises repackaging stale items with new photos, marketing, and pricing before giving up. Her number one tip is endurance: work longer and harder than competitors, test thoroughly, and do not expect easy money. To earn two to three times more without a proportional workload increase, she points to hiring and outsourcing as part of a broader ‘marathon’ scaling strategy that also pulls levers like product mix, pricing, and marketing. She strongly cautions against opening multiple shops, arguing it dilutes effort — for example splitting 100% effort across three shops — unless the target customers are truly in opposition, and advises keeping products for compatible customers in one shop focused on serving that customer for 4-7 years to raise lifetime value. She also discusses using business credit cards for travel points if paid off monthly, view-to-visit ratio as a signal of photo and price appeal, and skepticism that newsletters are the best use of time for most Etsy sellers.

Key takeaways

• Outsource production earlier than feels comfortable; holding onto it too long was the creator’s stated biggest regret and a bottleneck to growth.
• Repackage dead listings with new photos, marketing, and pricing before deleting them, while accepting that a minority of listings will drive most sales.
• Endurance beats hopping between tactics: thoroughly exhaust a strategy before switching, rather than chasing easy money.
• Scale by pulling multiple levers and hiring help, not just by working more hours yourself.
• Keep one shop unless customer groups are genuinely in opposition; splitting focus across shops dilutes results and lifetime value per customer.

Episode details: published February 4, 2023 · 14:58 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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