#1 Way to GET TRACTION with Print on Demand + Digital Products On Etsy

About this video

The creator’s number one tip for traction in digital and print-on-demand shops is to stop being vanilla. She says she has sold $1.5 million in revenue and over a million in profit on Etsy over about seven years, and argues a new shop must give buyers a compelling reason to choose it, ideally through unique design and, secondarily, price — warning that competing on price alone is a short-lived race to the bottom. She recommends filling a shop with only distinctive designs for at least its first 100 to 500 sales, using a simple test: if the saying or design could be found in Hobby Lobby, Walmart, Target, Michaels, HomeGoods or TJ Maxx, do not list it. She works through five categories. For Bible verse signs, avoid the most familiar verses the market leaders own and choose less common passages. For baby-on-board decals, add a distinctive retro font or a humor twist. For Mama shirts, use a specific spin such as collegiate stay-at-home-mom lettering or a squared detail for a mother of two rather than a plain Mama design. For planners, niche down to travel or teacher planners and consider a simpler essentials version instead of a generic daily planner competing with a bestseller. For inspirational mugs, replace a generic phrase with cheekier affirmation-style sayings a big-box store would not stock.

Key takeaways

• For the first 100 to 500 sales, list only distinctive, spicy designs; save generic designs until the shop already has traction and reviews.
• Apply the big-box test: if it could sit in Hobby Lobby, Walmart or HomeGoods unchanged, it will not give a new shop a reason to win.
• Do not compete head-on with a market leader on price; find a font, humor, audience or specificity twist within the same category.
• Niche planners and occasion products by user and use case (travel, teacher, a specific family situation) and offer a simpler alternative to complex bestsellers.
• Unique positioning supports premium pricing; price-only traction attracts price-only customers and is easily undercut.

Episode details: published March 24, 2023 · 17:10 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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