10 Secrets to INCREASE Etsy Sales 💸 Reviewing your Shops

About this video

The creator reviews a series of real Etsy shops and diagnoses why each is not getting results, framing the fixes as 10 profitable action steps. She introduces herself as a 7-year Etsy seller claiming over $1.5M in revenue and over $1M in profit, with a corporate e-commerce background. Recurring diagnoses: (1) a handmade pottery shop whose weak branding lowers perceived value of high-priced items — listings must answer every question so buyers never need to message, and the maker’s hourly wage must be raised; (2) an 8-listing shop with so much missing information customers cannot tell what they will receive — overhaul photos, descriptions and SEO; (3) a laser shop with 92 listings missing a dynamic product mix — she references her ‘seven types of products’ framework, saying the shop lacks both the product type that drives order count and the type that drives revenue, plus SEO and average-order-value work; (4) a shop whose photos use cluttered props indoors — reshoot products outside in natural light; (5) a nail shop whose SEO describes the print’s colors instead of what buyers actually search; (6) a veteran jewelry shop (4,000+ orders, since 2019) needing a loss leader, photo overhaul and more giftable presentation for Q4; (7) a new shop that should remove the owner’s personal name from the shop name, never launch incomplete listings, and decide who the customer is; (8) a wreath shop needing premium banner branding and photos showing size/scale, plus expansion beyond wreaths using the same skills and materials; (9) a wax-melt-only shop urged to expand its product mix fast; and (10) a personalization shop using dated fonts and shadow-box styles from 5-7 years ago that should modernize.

Key takeaways

• Weak branding lowers perceived value — listings must answer all buyer questions so no message is needed before purchase
• Use a dynamic product mix: different listings serve different purposes, including driving order count vs. driving revenue
• SEO must use the words buyers actually search, not literal descriptions of the product’s design or colors
• Photos are a common bottleneck: shoot in natural light, cut props, and show size and scale
• Single-product shops should expand the product mix early to serve the same customer in more ways

Episode details: published October 12, 2023 · 14:22 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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