10 WAYS TO MAKE MORE MONEY ON ETSY | How to Increase Average Order Value | How to Upsell on Etsy

About this video

Dylan introduces herself as a six-year Etsy seller who claims $1.25 million in Etsy sales and $300,000–$400,000 a year regularly, with a background working for Zappos and Zulily and studies at the London College of Fashion and William & Mary. She argues sellers cannot scale to multi-six figures on $3 items, so the video covers ways to upsell and raise average order value. First, replace Etsy’s built-in quantity dropdown with your own quantity variations at bundle prices: her example is a 55-cent sticker where Etsy’s per-transaction fees leave about 5 cents profit on a single sale, versus a 10-sticker bundle priced at $5.50 where she calculates fees of 97 cents and $4.53 profit. Second, a separate expedited production fee listing for 24–48 hour turnaround, charged per item rather than flat — her earlier flat $15 fee undercharged on multi-item orders — tiered by make time: $15 for 5–30 minutes, $20 for 30–60 minutes, and at least $30 for 1–2 hours. Third, a priority shipping add-on listing at $10–$20, keeping free shipping as ground/first class only and stating that in shop policies. Fourth, a paint/stain option fee starting at $20, selling raw items by default and charging for the time painting takes. Fifth, a photo proof package as a separate listing (about $10 for a simple logo, $20 for a wedding invitation in her examples), charged per item, with a tip to wait six to eight hours before sending revised proofs so customers make fewer frivolous tweaks. She also covers back prints on apparel for $3–$4, a framed option under variations that must cover the frame plus higher shipping, and a $5 gift-wrap add-on, noting buyers pay for the peace of mind that a gift arrives properly wrapped with no invoice inside.

Key takeaways

• Use custom quantity variations with bundle pricing instead of Etsy’s quantity dropdown, so Etsy’s per-transaction fees are charged once per bundle rather than once per item.
• Sell expedited production as a separate per-item add-on listing, tiered by production time ($15 / $20 / $30+ in her examples), not as one flat fee covering a whole multi-item order.
• Keep free shipping as ground/first class, state that in shop policies, and charge a $10–$20 priority shipping add-on that covers the upgrade gap plus Etsy’s fees.
• Charge separately for time-based services customers assume are free — paint/stain options starting at $20 and photo proof packages priced per item by complexity.
• Low-cost add-ons like back prints ($3–$4), framing, and $5 gift wrap raise average order value and can let you price the base product more sharply.

Episode details: published September 5, 2022 · 16:51 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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