10 WAYS TO MAKE MORE MONEY ON ETSY IN Q4 | YOUR ETSY HOLIDAY GUIDE | HOW TO INCREASE ETSY SALES

Dylan Jahraus Etsy Selling Career & Money

About this video

Dylan Jahraus, who claims six years on Etsy and consistent sales of $30,000 to $40,000 a month, explains how to raise average order value (AOV) in Q4. She says raising AOV lifted her effective hourly wage from $25 an hour to over $100, and on some items $180 an hour while making them, because selling 100 items at $100 is far less customer-handling time and stress than 1,000 items at $10. Her ten Q4 ideas are: (1) family apparel — full-family pajama sets at $100 to $200 for Christmas photos and holidays, which many families rebuy yearly as children grow; (2) gift sets combining items already in your shop, adding at most one new item such as a candle or soap — e.g. baby’s first Christmas, toddler sensory, coffee lover, teacher, or grandparent sets — simplifying the buying decision; (3) bundles of the same $15-$25 giftable item in sets of five or ten for teachers, neighbors, employees, friends and similar groups — e.g. ten mugs, ornaments or tumblers, or five thermoses; (4) adding boy, girl or gender-neutral options so parents and grandparents can buy for all children in one shop; (5) shifting print-on-demand from t-shirts to sweatshirts, jackets and layering pieces, which she says can double AOV versus summer; (6) upselling gift wrap, typically $6-$9 (or $4-$5 on a $15 item) as a variation or linked add-on listing, with a photo of the finished wrapped gift; (7) expedited production fees scaled to how long an item takes to make, with repeated clarification that the fee speeds production only, not shipping transit; (8) break-apart host/hostess sets of two to five gifts for holiday parties, as an alternative to wine or flowers; and (9) adding a monogram, name, date or address to everything possible, which she says competitors are unlikely to add and which lets you raise price. For Cyber Week, she advises against flat percentage discounts or blanket free shipping, which lower AOV; instead use a spend threshold at least 50% above current AOV — a percentage off if the threshold is under $100, a flat dollar amount off if over $100 — or set the threshold at 2.5 times your most popular item’s price so buyers cannot reach it too easily with cheap add-ons.

Key takeaways

Raise average order value to raise your effective hourly pay: the creator claims moving from many $10 sales to fewer $100 sales took her from $25 an hour to over $100, sometimes $180, per hour
Bundle for Q4 gifting: family pajama sets at $100-$200, gift sets built from items already in your shop, and sets of 5 or 10 identical $15-$25 gifts for teachers, neighbors, employees and friends
Add options that expand the basket: boy/girl/gender-neutral versions so parents buy for all children in one shop, and sweatshirts/jackets instead of only t-shirts in print on demand
Upsell deliberately: charge $6-$9 for gift wrap with a photo of the finished result, charge expedited production fees scaled to make time, and clarify repeatedly that the fee does not speed shipping
For Cyber Week use a threshold discount at least 50% above current AOV (percentage off under a $100 threshold, flat dollars off over $100), never a flat shop-wide discount or blanket free shipping

Episode details: published September 21, 2022 · 17:55 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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