15 PRODUCT IDEAS to DRIVE UP ETSY SALES Dramatically | How to Make Daily Etsy Sales 2022

About this video

Dylan Jahraus presents 15 examples of loss leaders for an Etsy shop. She introduces herself as a seller of six and a half years who says she has done $1.3 million in revenue on Etsy, with a corporate e-commerce background at Zappos and Zulily, and now coaches through her Multi-Six Figure Etsy Blueprint program. She defines a loss leader — comparing it to Costco’s $4.99 rotisserie chicken — as a low-price item meant to attract new customers, drive up the shop’s total sales number shown on its homepage, build reviews and track record, and elevate higher-priced, more profitable listings, including by getting buyers to add other items. Her framework is that a loss leader should not be customized, should be reliably restockable year after year rather than a clearance find, should not be breakable given high volume, should be good quality to drive reviews up, and generally should not be seasonal. The 15 examples are: a 99-cent digital checklist or template; a font bundle for $5 or less; napkin rings listed singly around $2.99 with sets of 4 to 12 as variations; non-customized ornaments around $4.99 made cheaply in bulk; non-customized pens in sets; shoelaces or shoe charms; succulent seeds; generic planner stickers under $2; wool felt balls sold singly and in sets of 10 to 30; chunky yarn or another component of a finished product sold as a supply; a roughly $2.99 ring sizing tool for a jewelry shop; jewelry components such as earring wires, clasps and beads; party favors such as sunglasses at about $1.50 for one; scrunchies, including from scrap fabric; and sewing patterns sold digitally for about $1.

Key takeaways

• Use loss leaders to raise the shop’s total sales count, reviews and momentum so higher-priced, more profitable listings perform better — not to make money on the item itself
• A loss leader should be non-customized, non-breakable, good quality, reliably restockable, and generally year-round rather than seasonal
• Price single units very low with set/bundle variations (e.g., napkin rings, pens, wool felt balls) so the search price is low but buyers purchase sets
• Digital giveaway-priced items work for any shop type — e.g., a 99-cent checklist/template or a font bundle for $5 or less
• Sell a component or supply from your finished product as a loss leader (yarn, rhinestones, fabric, pom-poms, jewelry findings) since you already have it on hand

Episode details: published October 7, 2022 · 13:38 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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