2 Tips to Get More Sales On Etsy | Etsy Shop For Beginners

About this video

Dylan identifies two mistakes costing Etsy sellers money: being too picky and pricing too high before any proof of concept. She says she has been an Etsy seller for almost seven years, claims over $1.4 million in revenue and over a million dollars in profit on the platform, and says she regularly does $30,000 to $40,000 a month. On pickiness, she says sellers set a $10,000-a-month goal with many stipulations about what they will and will not sell, yet have zero sales; perfectionism and complicated options, colors, sizes, and fonts confuse customers and prevent conversion. She urges keeping a new shop simple, testing and learning, and letting customers reveal demand — noting that for every customer who messages asking ‘can you do this,’ there are likely 50 behind them who will not ask. On pricing, she says shops pricing for a 40% to 50% gross margin may wait two to four months for one sale and make only about a $10 profit, while taking roughly a 20% margin at the start could hypothetically have produced a $500 profit in two months. She says stagnant listings suffer in quality score, and that with no sales or reviews she would be willing to sell her first 100 orders at cost as a startup cost.

Key takeaways

• Do not be picky about categories or parameters before you have any proof of concept or paying customers.
• Keep early listings simple in options, colors, sizes, and fonts, and follow a test-and-learn approach.
• Study top competitors’ customers — their influences, aesthetic, utility, and unmet needs — to learn what buyers want.
• Pricing for a 40% to 50% margin at the start can leave a listing waiting two to four months for a single sale.
• Consider low early margins — Dylan says she would sell her first 100 orders at cost — to gain sales and reviews.

Episode details: published January 15, 2023 · 5:53 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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