3 Sales Tricks Every TOP Etsy Seller Uses...

About this video

The creator shares three sales tricks she says top Etsy sellers use and that can be implemented within an hour. First, remove less desirable options from listings to raise conversion: only offer t-shirt or other colors that look good with the design, remove color or font options nobody buys, and curate choices for the customer. She says her top print on demand students sometimes offer only three to five color options, while keeping sizes. Seeing a clashing combination makes buyers question the brand’s judgment and their own. Second, use branding associations through props and accessories in photos and content without using logos — for example a Stanley Cup silhouette, an obscured Starbucks cup, a Bog bag accessory, trendy sunglasses, or Lululemon-style leggings — to show the lifestyle the target customer wants. She demonstrates searching for an oversized sweatshirt mockup with coffee for teachers and nurses, obscuring or rotating logos, resharing content from brands customers align with, and partnering with influencers for cross-promotion. Third, move buyers off Etsy to socials quickly because Etsy is a launchpad not the end goal. She argues Instagram follows have much less friction than email opt-ins, claiming after spending thousands of dollars testing, an email opt-in cost dollars while an Instagram follow cost literally four pennies. She recommends building socials from day one, posting consistently one post a day — testing up to four posts a day gave the same growth and reach — and getting about 20 posts up so the account looks safe and lived in. A closing testimonial claims revenue rose from about $1,500 to $2,000 a month to $4,200 before month end about four weeks after joining her program.

Key takeaways

• Curate listings by removing clashing or never-bought color and font options; top students cited use only three to five color options
• Use props suggesting aspirational brands in mockups and photos — obscuring logos — to signal the customer’s desired lifestyle
• Re-share content from aligned brands and cross-promote with influencers whose followers are your target customers
• Drive Etsy buyers to Instagram rather than an email opt-in first, which the creator claims cost pennies versus dollars in her ad tests
• Post one post per day consistently and build about 20 posts so the social account looks safe and lived in

Episode details: published August 5, 2024 · 6:26 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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