5 BEST Digital Products to sell on Etsy in 2023 (NOT Saturated)

About this video

Dylan Jahraus lists five digital product ideas she considers undersaturated on Etsy. She introduces herself as a seven-year Etsy seller and claims, in her own account, over $1.5 million in revenue and over $1 million in profit on the platform, with a corporate e-commerce background. First, sell a cheaper digital alternative to something expensive: DIY relationship/marriage repair kits as an alternative to costly therapy, printable wedding invites instead of custom invites, and website templates instead of expensive custom web design, plus printable kids’ activities and party decor. Second, sell themed blog article bundles for websites that need content for SEO, sold as bundles rather than only individually, which she says can be drafted with ChatGPT and carry a built-in time-saving return for business buyers. Third, monetise expertise you already have by turning it into a course — she warns against building a course on something you are not actually expert in, saying buyers see through it and reviews suffer. Fourth, sell functional spreadsheets for personal budgeting and for small businesses; she claims she saw a brand-new seller make $7,000 in month one and $7,000 in month two with those two spreadsheet types, and advises supplying files in Excel, Numbers and Google Sheets formats. Fifth, add a service component (customisation, done-for-you work, installation or revisions) to a digital product to raise average order value, starting free if necessary to build skill and reviews before charging hourly rates.

Key takeaways

• Position digital products as cheaper alternatives to expensive services — therapy, custom invites and custom web design are the examples given.
• Themed blog article bundles sold to site owners needing SEO content are pitched as an undersaturated bundle format.
• Build courses only from expertise you already have; the creator warns that courses built on borrowed knowledge fail on results and reviews.
• Budgeting spreadsheets for individuals and small businesses are presented as evergreen, need-based products — always provide Excel, Numbers and Google Sheets versions.
• Adding a service component (customisation, done-for-you, installation, revisions) to a digital listing is presented as the fastest way to raise order value, even if you start free to earn reviews.

Episode details: published August 3, 2023 · 9:23 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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