5 Etsy MISTAKES That Are Losing You Money 💸 (Beginner Tips for $10K/Mo)

About this video

Dylan Jahraus lists five mistakes she says new Etsy sellers make. First, going to Etsy itself to find what to sell: a new seller with no track record or social proof cannot compete with a market leader by changing a font or color, so she says to use Etsy only to validate that your target customer and demand exist there, and to find ideas outside Etsy, noting opportunity when only two or three sellers offer something and their listings are not optimized. Second, writing SEO as the seller — describing components like a tulip, 5 mm beads, or fabric weight and thickness — instead of the end product, purpose and solution the customer cares about, such as a Mother’s Day gift or a personalized sweatshirt. Third, being consistent with the wrong things: sellers expand from 10 to 100 to 1,000 listings that do not work, which tanks conversion rate and ranking, instead of getting proof of concept and product-market fit. Fourth, skipping the ‘more’ and ‘better’ steps of the more-better-new framework she attributes to an event with Alex and Leila Hormozi and jumping to new products or repeatedly changing SEO after a week, without giving a listing with optimized SEO, a high-converting description, photos and video a fair chance. Fifth, a tactical design mistake especially for digital and print on demand: non-designers assembling designs from many elements and fonts, which she says exposes inexperience with spacing, font and color combinations; she recommends instead buying designs with a commercial license or using patterns, which can be made with AI tools such as Midjourney, saying 80% or more of Etsy sellers lack graphic design experience.

Key takeaways

• Do not mine Etsy for product ideas; find ideas outside Etsy and use Etsy only to validate that the customer and demand are there
• Write SEO around the end product, purpose and solution — e.g. a Mother’s Day gift — not seller-known components like bead size or fabric weight
• Being consistent with the wrong listings hurts: expanding to 100 or 1,000 unproven listings tanks conversion rate and ranking
• Follow more-better-new: do more of what works and improve it before jumping to new products or constantly changing SEO after a short trial
• Non-designers should buy commercially licensed designs or use patterns instead of building designs from many elements and fonts from scratch

Episode details: published July 29, 2024 · 6:40 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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