5 NEW Trends About To Explode on Etsy (Holidays 2026)

About this video

Dylan says there is a roughly six-week window to list what buyers will want before Etsy search results fill with competitors, and presents five sample trends from a forecast of 79 late-fall and winter trends she says she and her team researched at markets and trade shows, offered free via a link. Trend one: brown is the new black — chocolate, camel, and coffee replacing black and gray as default neutrals across blanks, materials, and backgrounds. Trend two: colored polka dots on colors — two saturated colors together, with larger, clustered, unevenly spaced dots looking more elevated, while small widely spaced dots read as a 1950s vibe. Trend three: ambiguous animal print — blends where you cannot tell if it is zebra, tiger, cheetah, or leopard; she suggests using AI to combine prints into a pattern from no real animal, and notes tortoise shell is the easiest version to source or find vintage. Trend four: grown-up holiday reds — merlot and oxblood used as the main color rather than an accent, carrying from fall through Christmas into Valentine’s Day without a candy-cane look. Trend five: hand-drawn illustrated cats and dogs, where breed-specific designs beat generic ones — one illustration concept can become dozens of designs, one per breed. For each trend she gives implementation ideas by shop type: digital, print on demand, handmade, sourced, vintage, and handpicked/curated gift sets, and closes by inviting viewers to a free workshop on Etsy updates and increasing traffic and sales in 2026.

Key takeaways

• Brown is the new black: shift best-selling black or gray items into chocolate, camel, and coffee colorways for an instant elevated refresh, including vintage 1970s browns.
• Colored polka dots on colors look most elevated when the dots are larger, clustered, and unevenly spaced, and work across stationery, textiles, nursery items, and themed gift baskets.
• Ambiguous animal print blends several animal patterns into one unidentifiable print; AI can generate one, and tortoise shell is the most sourceable and vintage-friendly variant.
• Merlot and oxblood replace bright holiday red as a main color, letting the same products run from early fall through Christmas and into Valentine’s Day.
• Hand-drawn, breed-specific cat and dog illustrations outsell generic pet designs — a single design concept can be expanded into one listing per breed.

Episode details: published September 21, 2026 · 10:05 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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