5 Things You Need To Actually Make Money Online in 2026

About this video

The speaker gives five things to build a successful e-commerce business in a saturated landscape, arguing e-commerce is not saturated when it comes to strategic e-commerce. First, start with the customer, not the product: choose customers with consistent spending habits and higher disposable income, contrasting Bath & Body Works shoppers who wait for sales with Clinique customers who buy when they run out and value quality, consistency, and results over price. Second, build a predictable cadence of frequent product releases to stay top of mind, increase lifetime value, and bring customers back, citing Abercrombie releasing a new collection every Thursday and noting that allowing things to sell out occasionally can be a psychological strategy. Third, use SMS marketing, described as one of the fastest ways to get a customer’s attention, which many small brands wrongly think they are not ready for. Fourth, develop an iconic, consistent, unique brand voice, especially as readers grow used to AI-written copy, citing the Domino’s Pizza Facebook page as an example that drives engagement. Fifth, make decisions for customers through tight curation of the product mix, contrasting overwhelming department stores with more curated stores, which she says improves customer experience and conversion rates.

Key takeaways

• Start with a profitable customer, not with the product
• Use frequent, predictable product releases to drive repeat visits
• SMS marketing is a fast attention channel small brands underuse
• A consistent, iconic brand voice stands out against AI-written copy
• Curate options tightly to help customers decide and convert

Episode details: published April 2, 2026 · 3:32 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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