5 WAYS TO BEAT THE COMPETITION ON ETSY (NOT ON PRICE) | How To Sell in a Saturated Market on Etsy

About this video

Dylan Jahraus introduces herself as a military spouse, mom of two boys, and Etsy seller of six years who claims $1.25 million done on Etsy, with a background working for Zappos and Zulily, attending London College of Fashion, and holding a business degree. She argues sellers should never compete on price because it is a race to the bottom, and that gaining momentum and market share can later allow raising prices while order volume increases. She gives five ways to stand out without lowering price, which she says she uses to break into new markets. First, enable requests for customizations in shop settings and say yes to requests like adding a name or changing a color, which encourages inquiries and grows the offering based on proven demand. Second, offer sizes competitors do not, both smaller sizes for an entry price point and larger sizes for higher average order value, such as offering extra small and extra extra large, or cutting 48-inch signs when competitors stop at 24 inches. Third, offer additional colorways beyond the standard colors mature shops stick to, asking customers what colors they want. Fourth, for print on demand, use your own photography instead of identical mockups for at least 10% of listings, ordering samples and shooting simply with an iPhone. Fifth, use a wide turnaround range such as her 3 to 10 business days, which shows a possible early arrival, gives scheduling flexibility, and lets her cite the latest ship date and upsell a rush fee if a buyer needs it sooner.

Key takeaways

• Enable customization requests and say yes to customer requests to get inquiries and grow products from proven demand, not guesses
• Offer smaller and larger sizes competitors skip to serve unserved customers and raise average order value on large pieces
• Add more colorways than complacent mature shops and ask buyers directly which colors or prints they want
• For print on demand, differentiate with your own photos on at least 10% of listings using samples and a simple iPhone shoot instead of shared mockups
• Set a wide production range like 3 to 10 business days for flexibility, quote the latest date, and upsell a rush fee for sooner delivery

Episode details: published August 26, 2022 · 9:05 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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