6 Mistakes To Avoid When Selling On Etsy | Watch this BEFORE opening an Etsy shop

About this video

The creator lists six mistakes she sees new Etsy shops make at launch, drawing on her claimed experience working with over 700 sellers. First, copying bestseller listings: bestsellers usually come from established shops with strong reviews and volume-based margins, so a new shop copying and tweaking them ends up perpetually chasing trends; instead, study bestsellers for common threads — patterns, motifs, fonts, colors customers like — and build a genuinely better value proposition with better design, photos and launch pricing. Second, waiting until you have 20 listings before marketing: publish listings as you finish them and drive traffic via Facebook, Pinterest, Instagram or TikTok within the first 24 hours, since early momentum matters for what she calls ‘power listings.’ Third, using identical mock-ups or photo backgrounds everywhere: launch is the time to test, so try at least 10 different main-photo styles to learn what converts. Fourth, pricing too high at launch: with no sales or reviews, perception is already weak, so prioritize getting the first 20 sales quickly rather than protecting a premium image. Fifth, choosing a shop name that is too tightly niched (e.g., a Christmas-only name) or based on your first name, which blocks pivoting when an unexpected product becomes your bestseller; don’t delay launch over a name or an LLC — start as a sole proprietor and change both later. Sixth, awful font combinations on products, banners and overlays: search ‘Canva font duo’ or ‘blogger font duo’ to borrow pairings chosen by professional designers, and consider re-testing a weak design with a new font.

Key takeaways

• Don’t copy bestseller listings — study them for common threads customers like, then beat the market leader on design, photos and launch pricing.
• Publish and market each listing within 24 hours instead of waiting until 20 listings are ready.
• Test at least 10 different main-photo or mock-up styles at launch rather than locking in one look across the shop.
• Price to get the first 20 sales quickly; with no reviews yet, premium pricing hurts more than low launch prices do.
• Pick a flexible shop name that allows pivoting, don’t delay launching over a name or LLC, and use proven font pairings (search ‘Canva font duo’).

Episode details: published May 31, 2023 · 11:13 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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