7 Secrets to INCREASE Etsy Sales in 2025 (Do This NOW)

About this video

Jahraus addresses higher-revenue shops whose sales are crashing, saying she has seen hundreds in the past year that previously did $10,000 to over $100,000 per month and are now down 60 to 80% year-over-year, figures she presents as her observation of sellers she works with. She gives an example of a print-on-demand wall art seller who went from $12,000-$15,000 per month to $4,000 per month after opening in 2021 and getting sales with very little effort. Her 7-part turnaround plan is: do not rely on listings from 2021 and 2022 to carry you through 2023 and 2024, because trends change, competitors chase your bestsellers, and influencers move on; look outside Etsy for trends, because by the time a trend reaches Etsy you are 6 months behind and chasing will not reverse a 60-80% drop — you need market leadership; do not wait it out, which she says usually gets worse; make decisions to pivot, add new products, remove old products and try new social platforms, possibly several changes at once if time is short; do an SEO overhaul because 2017-2021 Etsy SEO strategies no longer work and even bestsellers need updating; do not pay someone on Fiverr for SEO unless that person has personally built a six- or seven-figure shop from zero with growth, not just maintenance; and open a second shop as a playground to test whether products or strategies are the problem, but only if you are still making a minimum of $10,000 per month so you do not dilute effort.

Key takeaways

• Do not rely on 2021-2022 bestsellers to carry the shop forward; trends, competitors and influencer aesthetics have moved on
• Look outside Etsy for trends — by the time a trend is visible on Etsy you are about 6 months behind and only chasing
• Do not wait out a 60-80% decline; Jahraus says it typically worsens and sellers must act proactively and pivot
• Update SEO on all listings including bestsellers, because 2017-2021 strategies no longer work, and avoid Fiverr SEO without proven shop-building results
• Open a second test shop only if still making at least $10,000/month, to isolate whether the problem is products or strategies

Episode details: published November 16, 2023 · 7:09 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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