7 Steps to Drive Up Sales In Your Etsy Shop (Etsy SEO Tip)

About this video

Note: this video’s caption track is in Bengali, so this summary is based on that Bengali caption text. The creator, who says she has sold on Etsy for about seven years and claims over $1.5 million earned on the platform with over $1 million of it profit, lays out seven steps she would take this week to raise sales. (1) Be honest if your designs are not good enough: either practise intensively to compress years of skill-building into weeks or months, or outsource design to someone competent — do not spread your first 20 weak designs across five products each and expect sales. (2) Deliberately compare yourself with competitors, especially market leaders, because customers do: judge the value proposition as the combination of listing photo and price, and win on image or price — a shop with no track record must win on both, or win one by a large margin. (3) Optimize listings before driving traffic to them; look for ‘friction’ in the buying process, such as listings a customer cannot purchase from without messaging you to clarify something. (4) Keep adding novelty — genuinely new products, not just new listings; she recounts a student with 25 listings built on only four core products and about $1,500 in sales whose priority fix was adding 30 new products, since a narrow range limits long-tail keyword reach and next year’s bestsellers are probably not in the shop yet. (5) Stay consistent with social media daily for at least two months before judging it — about six months daily for measurable Pinterest results, at least a month for Facebook, and a long-term customer-retention focus for Instagram. (6) Update SEO properly: the title is only about 10% of SEO, so make keywords thorough and consistent across every field, favour long-tail keywords and use short-tail ones only to fill remaining character space rather than keyword-stuffing. (7) Do not believe you have ‘made it’ at the first sign of success — keep running the strategies that worked for another 500 sales instead of switching tactics.

Key takeaways

• If your designs are weak, either practise intensively to improve fast or outsource to a competent designer or VA agency — never multiply weak early designs across many products.
• Benchmark against market-leading competitors on the combined value proposition of listing photo plus price; new shops with no track record need to win on both.
• Optimize listings and remove buying friction (anything forcing a customer to message you before purchasing) before spending time or money driving traffic to them.
• Keep adding genuinely new products, not just listings: a shop built on only a few core products limits long-tail keyword reach and future bestsellers.
• Treat SEO as more than the title (which she puts at about 10%): use consistent, thorough long-tail keywords across all fields, and sustain daily social media for months before judging it.

Episode details: published September 18, 2023 · 10:10 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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