8 QUICK Hacks to Fix Low Etsy Sales

About this video

Dylan Jahraus audits viewers’ Etsy shops to show common fixes for low sales, framing her advice with her claim of over $1.5 million in revenue and over $1 million in profit over seven years. For a wildlife art shop (149 listings, 996 sales, $3 to $11,000), she notes note cards sell because they are giftable, and urges more giftable, utility products like mugs rather than pillow covers. A French wool-felt shop ($23-$49) needs a product mix that lifts average order value toward $100 and a more premium, Anthropologie-like aesthetic. A Portuguese jewelry shop with 56 listings but only 8 sales has a broken value proposition: blurry, hand-filled photos do not justify $85-$284 prices, and SEO needs work. Other shops show photos making products look like Facebook Marketplace listings, and felt skills applied to wreaths/dark signs instead of trendier felt bows, letters, or hair clips. She stresses a dynamic product mix using her seven types of products framework, including a loss leader to drive order volume, instead of 16 listings that are all beaded bracelets. For gift boxes/kits, the main thumbnail must clearly show what is included without busy props or overlays. Finally, Tuscany Avenue Co., built on engraved Stanley Cups with 1,300 sales on one product type, must use its current velocity to expand its mix and build a brand focused on customer lifetime value before the trend fades.

Key takeaways

• Build listings around giftability and utility: products someone would give to another person sell differently from decor-only items.
• Align value proposition: premium prices require elevated photos, lighting, and backgrounds; poor photos lower perceived value and block sales.
• Use a dynamic product mix across price points and purposes (her seven types of products framework), including a lower-priced loss leader to raise order count.
• Apply your existing skill to the right, trendier products rather than products that dilute its premium feel.
• If traction rests on one trendy product, expand the mix and build a brand for lifetime value immediately, while order velocity is high.

Episode details: published March 7, 2024 · 12:43 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

← Previous: How to Sell Digital Products on Etsy in 2025 · Next: This is how I made $134,000 my first year on Etsy (Start NOW) →

All Dylan Jahraus videos · Dylan Jahraus profile · Dylan Jahraus on YouTube